"Doing what is right, fair and honorable is more important than winning or losing."
                                     Chick Moorman 


He is saying that no matter what if you loose or if you win it doesn't matter just be honored that you were able to play in the sport you were in. Also be fair with the other team don't be bragging that you guys won and that they lose. Just shake their hand and tell them that they did a good job. For example if you decide to join a sport and they win don't tell  them mean stuff just because they won.